About Me

In „1984″ where The Ghostbusters, The Terminator & The Karate Kid came to the Cinemas and took over the world a little Baby was born named „RENO!“ 


After he literally grew up in a Videostore in the 80´s and 90´s he decided to become a director –  He is now a multi award winning tvc director who discovered his interest in film and television at the tender age of eight years and has pursued it passionately since then. He is fascinated with the medium’s ability to touch people and at the same time to open up different perspectives, worlds and realities. Among other areas, he specialized in TV Promos, TVCs & Online Videos, which offer creative space for the realization of unconventional ideas. But his love for fiction tv series & films never stopped. So he works on this one too from time to time!


He also was one of the founding members of the insane4frame GmbH & Co.KG company in Munich, Germany which specialized in VFX for international blockbuster films & global tvc campaigns. After 3 years he left the company in good faith and build a new creative company called MR Director & DP Team GbR for tvc campaigns and only for CD/Directing & DP work. 


Until today he worked worldwide on over 2000 projects for the biggest agencies & clients and is still working as a freelance Director and sometimes Creative Director for different production houses, agencies and clients under the name RENO! 

RENO! became especially famous to work with a lot of national & international Celebrities – Hosts – Comedians – Entrepreneurs – Artists – Actors & Athletes. Here we go with the name droppping or at least some of them ;-)


Beyonce, Rita Ora, Sunrise Avenue, Rea Garvey, Heiner Lauterbach, Til Schweiger, Nico Hofmann, Oliver Kahn, Jochen Schweizer, Luke Mockridge, Smudo&Michi (Fanta 4), Michael Patrick Kelly, Jonas Kaufmann, Lena Meyer-Landrut, Andreas Bourani, Silbermond, Eco Fresh, Joko & Klaas, Wigald Boning, Bully Herbig, Martina Hill, Kaya Yanar, Michael Lott, Eric Stehfest, Paul Panzer, Antoine Monot, Hella von Sinnen, Hugo Egon Balder, Enissa Amani (Netflix), Martin Kaps (Blockbustaz), Hendrik Heutmann (Babylon TV Series), Katrin Lux (Dahoam is Dahoam), Friederike Sipp, Lina Larissa Strahl, Peer Kusmagk, Joey Heindle, Palina Rojinski, Thomas Hayo, Michael Michalsky, Enie van de Meiklokjes, Jochen Schropp, Lena Gercke, Rebecca Mir, Alfons Schuhbeck, Steffen Henssler, Sebastian Fitzek, Tim Raue, Alexander Herrmann, Elton, Viviane Geppert, Daniel Aminati, Thilo Mischke, Thore Schölermann, Anne – Marie Carpendale, Alena Gerber-Fritz, Aiman Abdallah, Stefan Gödde, Jumbo Schreiner, Paula Lambert, Funda Vanroy, Karen Heinrichs, Maria Groß, Marlene Lufen, Daniel Boschmann, Matthias Killing, Frank Buschmann, Marc Bator, Ulrich Meyer, Frank Rosin, Janin Ullmann, Betty Taub, Paul Janke, Markus Schenkenberg, Cora Schumacher, Jeannine Michaelsen, Christian Düren, Alina Merkau, Vanessa Blumehagen, Christian Wackert, Sonya Kraus, Melissa Khalaj, Judith Williams, Katarina Witt, Jürgen Klopp, Carsten Maschmeyer, Sebastian Rudy, Lars & Sven Bender, Jonathan Tah, Kim Kulig, Felix Sturm, Artur Abraham, Axel Schulz, Sophia Thiel, Robin Krasniqi, Mirko Slomka, Robert Stieglitz, Frank Stäbler, Roger Federer, Toni Kroos, LeFloid (Youtube, Jenny Elvers, Klaudia mit K (Giez), Jens Hilbert, Nadine Angerer, Andre Hamann, Nadine Klein, Daria Daria (Youtube), Diana zur Löwen (Youtube, Davis Schulz (Youtuber, Vanessa Maria – Malwanne (Youtube/Instagram), Sarazar (Youtube), Micaela Schäfer, Paul Janke, Melanie Müller, Martin Kesici, Florian Wess, Hanka Rackwitz …and many more!


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Professional Writing-Director since 2005


English – German – Serbo-Croatian – Romanian –  Basic French

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Directing Skills:

People, Storytelling, Humor, Abstract, Beauty, Automotive,

Documentary, Visual Effects, Action, Animals

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Honestly I don´t like to be put in a cupboard as the automotive guy or fashion guy etc. Send me your board and I´ll put the RENO! stamp on it ;)

Selection of Clients

+4916090281726 mail@renato-novakovic.com


Talent Agency Germany

Ursula Löhrhoff

Skype: ulla.dirsndops
Follow me on Instagram

renatonovakovic #keeponmovieing

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