In „1984″ where The Ghostbusters, The Terminator & The Karate Kid came to the Cinemas and took over the world a little Baby was born named „RENO!“
Renato „RENO!“ Novakovic has been working as a commercial film director and creative director worldwide since 2005. After literally growing up in a video store in the 80s & 90s, he decided at the tender age of 8 to become a director.
In 2006 he moved to Munich and shot TV & online ads worldwide as a director at the age of 22 (BMW, Kellog’s, Audi, Ravensburger and many more).
In 2007 he founded his first film production company in Munich, which mainly realized online formats. Clients like Axel Springer, Audi, BMW, Burda, Ravensburger etc.
In 2009 he was the initiator and founding member of the insane4frame München GmbH, which specialized in VFX for international blockbuster films, TV series and global TVC campaigns. Among others, people from WETA, Scanline and Pixomondo worked under him with his partners labels as creative director, creative producer and director for clients such as MAN, SONY, BMW, Ratiopharm, Audi, Deutsche Bundesliga etc. And, in close cooperation with the agency Serviceplan, for a wide variety of international brands.
Blockbusters & TV Series in which insane4frame München GmbH participated included „Gamer“, „Percy Jackson“, „Die Wand“, „Underworld – Uprising of the Lycans“, „Human Race“, „Land of Giants“, „Gletscherblut“, “ the mountain rescuers ” etc.
In 2012 he withdrew from the operative business of both his established companies because he wanted to concentrate 100% only on the directing and creative director part for tvcs & promos. That was also the point where he began to write screenplays for his own ideas for feature films and tv series.
In 2013 he founded MR – Regie und Kamera GbR for this purpose. This is where the intensive collaboration with Peter Grandl (Author) began. Not only the love for advertising but also for film/series led to countless meetings and discussions to make films and series together. In the same year, he began working closely with Seven.One.Media (ProSieben, Sat.1, Kabeleins, Sixx, etc.) as director and creative director, he is still responsible for all major TV promo trailers and branding campaigns for that group.
At the same time he was involved in the first „Genrenale Festival“ in Berlin, which took place at the same time as the Berlinale, and initiated the first short film „Land of Giants“ with founders Paul Andexel and Krystof Zlatnik. The festival should focus primarily on Genre Cinema from Germany.
Since 2014 he started to get big attention as a director globally for his work with over 37 awards for his advertising campaigns for „ZF 100 Years“, BMW, Hyundai, Honda, National Geographic and the various TV channel promos / branding ADs in Cannes, New York, LA, London and other promotional film festivals.
In 2018 Renato was involved in the creation of the German online learning platform counterpart of Masterclass – „Meet Your Master“ with Heiner Lauterbach, Til Schweiger, Nico Hofmann, Jonas Kaufmann and many more. Until today he is still responsible for all episodes including the visual trailer / ads communication for that brand as director and creative director.
In 2019 beside his work as a director in the advertising world his love for fiction never stopped. He helped as an associate producer on two of the now world-famous documentaries about the 80s Genre Cinema in Hollywood. „In Search of the Last Action Heroes“ and „In Search of Darkness“.
Since 2020 in such a crazy year for everyone RENO! decided to follow his passion even more and tackled his debut in the fiction world. He shot a short film / scene from Peter Grandl’s first novel „Turmschatten“. It was very well received and made it onto the shortlist of the Book Trailer Awards in 2021.
Until today he worked worldwide on over 2000 projects for the biggest agencies & clients and is still working as a freelance Director and sometimes Creative Director for different production houses, agencies and clients under the name RENO!
RENO! became especially famous to work with a lot of national (german) & international Celebrities – Hosts – Comedians – Entrepreneurs – Artists – Actors & Athletes. Here are some of them…
Beyonce, Rita Ora, Sunrise Avenue, Rea Garvey, Heiner Lauterbach, Til Schweiger, Nico Hofmann, Oliver Kahn, Jochen Schweizer, Luke Mockridge, Smudo&Michi (Fanta 4), Michael Patrick Kelly, Jonas Kaufmann, Lena Meyer-Landrut, Andreas Bourani, Silbermond, Eco Fresh, Joko & Klaas, Wigald Boning, Bully Herbig, Martina Hill, Kaya Yanar, Michael Lott, Eric Stehfest, Paul Panzer, Antoine Monot, Hella von Sinnen, Hugo Egon Balder, Enissa Amani (Netflix), Martin Kaps (Blockbustaz), Hendrik Heutmann (Babylon TV Series), Katrin Lux (Dahoam is Dahoam), Friederike Sipp, Lina Larissa Strahl, Peer Kusmagk, Joey Heindle, Palina Rojinski, Thomas Hayo, Michael Michalsky, Enie van de Meiklokjes, Jochen Schropp, Lena Gercke, Rebecca Mir, Alfons Schuhbeck, Steffen Henssler, Sebastian Fitzek, Tim Raue, Alexander Herrmann, Elton, Viviane Geppert, Daniel Aminati, Thilo Mischke, Thore Schölermann, Anne – Marie Carpendale, Alena Gerber-Fritz, Aiman Abdallah, Stefan Gödde, Jumbo Schreiner, Paula Lambert, Funda Vanroy, Karen Heinrichs, Maria Groß, Marlene Lufen, Daniel Boschmann, Matthias Killing, Frank Buschmann, Marc Bator, Ulrich Meyer, Frank Rosin, Janin Ullmann, Betty Taub, Paul Janke, Markus Schenkenberg, Cora Schumacher, Jeannine Michaelsen, Christian Düren, Alina Merkau, Vanessa Blumehagen, Christian Wackert, Sonya Kraus, Melissa Khalaj, Judith Williams, Katarina Witt, Jürgen Klopp, Carsten Maschmeyer, Sebastian Rudy, Lars & Sven Bender, Jonathan Tah, Kim Kulig, Felix Sturm, Artur Abraham, Axel Schulz, Sophia Thiel, Robin Krasniqi, Mirko Slomka, Robert Stieglitz, Frank Stäbler, Roger Federer, Toni Kroos, LeFloid (Youtube, Jenny Elvers, Klaudia mit K (Giez), Jens Hilbert, Nadine Angerer, Andre Hamann, Nadine Klein, Daria Daria (Youtube), Diana zur Löwen (Youtube, Davis Schulz (Youtuber, Vanessa Maria – Malwanne (Youtube/Instagram), Sarazar (Youtube), Micaela Schäfer, Paul Janke, Melanie Müller, Martin Kesici, Florian Wess, Hanka Rackwitz …and many more!
– – –
Professional Writing-Director since 2005
English – German – Serbo-Croatian – Romanian – Basic French
– – –
People, Storytelling, Humor, Abstract, Beauty, Automotive,
Documentary, Visual Effects, Action, Animals
– – –
Honestly I don´t like to be put in a corner as the automotive guy or fashion guy in this crazy ad world!
Send me your board and I´ll put the RENO! stamp on it ;)